Culture Compass China

Make confident decisions and act in the Chinese market thanks to intercultural C-level consulting.

What works in Europe often fails in China due to cultural nuances. The difference between business success and misunderstanding is often just a lack of context.
Our Culture Compass is not a chopstick training.

With Manfred Steinkellner’s over 20 years of experience, you develop the necessary sensitivity for successful business decisions in China.

What works in Europe often fails in China due to cultural nuances. The difference between business success and misunderstanding is often just a lack of context.
Our Culture Compass is not a chopstick training.

With Manfred Steinkellner’s over 20 years of experience, you develop the necessary sensitivity for successful business decisions in China.

Chinesisches Neujahrsfest mit Drachen

Intercultural competence: The key to success.

China is a market of unlimited possibilities – but also of unique cultural rules. Studies show that over 60% of international companies see intercultural differences as the biggest hurdle for success in China. Misinterpretations, different negotiation styles, or a lack of understanding of local leadership cultures often lead to costly wrong decisions and missed opportunities.

The core of our expertise at Steinkellner China Search has always been in recruiting hand-picked executives. In over 20 years of partnerships with our clients, we have experienced daily that the sustainable success of these top executives and your entire China organization is inseparably linked to a confident handling of the local business and corporate culture.

From this deep understanding, the “Culture Compass China” has emerged as an organic complement to our activities. It equips your executives and teams with the strategic cultural understanding that is essential for effective decision-making and excellent leadership in the complex Chinese market – always at C-level, practice-relevant, and far from superficial cultural advice.

Culture Compass China: Your guide to sovereignty and sustainable success.

Our “Culture Compass China” is not chopstick training – it’s a tailored opportunity to develop your personal and organizational cultural competence. We not only impart theoretical knowledge but also practice-relevant insights and concrete action strategies for your everyday life with leadership responsibility.

Core contents of our approach typically include:

  • Understanding the Chinese business environment: Cultural values, communication styles, hierarchy understanding.
  • Effective negotiation: Strategies, tactics, and no-gos.
  • Intercultural team leadership employee motivation: Peculiarities and success factors.
  • Building maintaining business relationships (Guanxi): The art of networking.
  • Conflict management crisis communication: Culturally sensitive solution approaches.

We work together with you to develop the focal points relevant to your situation.

By working with us, you will:

  • Make more confident strategic decisions and avoid costly missteps in the Chinese market.
  • Achieve direct cost savings by avoiding intercultural misunderstandings and project risks.
  • Optimize your communication and achieve negotiation goals in China faster and more successfully.
  • Sustainably increase the performance and loyalty of your China teams and reduce turnover.
  • Build a stable and profitable relationship network in China that endures even in times of crisis.
  • Specifically strengthen your personal sovereignty as a leader and the entrepreneurial reputation in the Chinese context.
Hoher Tempel umgeben von Bäumen und Wolkenkratzern im Hintergrund
Team Meeting mit Fokus auf einen älteren Geschäftsmann und zwei Geschäftsfrauen

Flexible formats for your individual needs.

We understand that the need for intercultural support varies. Therefore, our offer is designed to address your individual situation. So that we don’t waste time or money, but achieve results directly.

  • Individual strategy sparrings: Personal 1:1 guidance for C-level executives to clarify specific intercultural challenges and strengthen decision-making competence.
  • Interactive team workshops: Tailored in-house or online workshops (in-person or virtual) for leadership teams to develop common intercultural competencies and strategies for China.
  • Compact knowledge webinars: Regular online events on current cultural topics and best practices for China business.

Do you already have a specific need? Contact us – we’d be happy to design an individual solution.

Deepen your knowledge: Current contributions to cultural competence.

What our clients say about the Culture Compass.

The step into China is a challenge for a medium-sized company, also due to the cultural differences. Through the professional and well-founded preparation by Steinkellner China Search, our employees’ fear of the unknown was removed and they were made excited about China!

Shareholder and Deputy Chairman of the Supervisory Board of a leading, family-run automotive supplier from Austria.

Even as an experienced HR manager, I had to realize that my proven conflict resolution strategies were failing in China. The upfront sparring was crucial to understand the cultural nuances and become capable of acting again on-site. Thank you for the great preparation.

HR Manager (CHRO) of an international industrial company before a delicate conflict moderation in the Chinese branch.

The realization that complex team dynamics in China cannot be solved with the “European glasses” is priceless. This consultation by Manfred Steinkellner was the key to truly understanding the situation on-site and not just treating it superficially.

HR Director of a medium-sized German specialist for precision bearings and mechanical spindle systems
Selbstbewusste, mittelalte Geschäftsfrau in formeller Kleidung überzeugt einen Kunden während eines Meetings

Strengthen your China competence: The next step.

Invest in the decisive capital for your success in China: profound intercultural competence. Transform cultural challenges into competitive advantages.

As a boutique consultancy, we ensure the highest quality through intense focus and close guidance by Manfred Steinkellner personally – our capacities are therefore limited.

If you’re ready for a sustainable solution, let’s begin the dialogue: