Culture Compass China
Make confident decisions and lead effectively in the Chinese market with intercultural C-level consulting.
Successful operations in Europe often fail in China due to cultural nuances. The difference business success and costly misunderstanding is often a matter of missing context.
Our Culture Compass is not superficial “chopstick training.”
With 20+ years of on-the-ground experience, Manfred Steinkellner enables cultural awareness and strategic insight required for decision-making and sustainable success in China.
Successful operations in Europe often fail in China due to cultural nuances. The difference business success and costly misunderstanding is often a matter of missing context.
Our Culture Compass is not superficial “chopstick training.”
With 20+ years of on-the-ground experience, Manfred Steinkellner enables cultural awareness and strategic insight required for decision-making and sustainable success in China.

Intercultural competence: The key to success.
China is a market of unlimited possibilities – but also of unique cultural rules. Accoring to several studies, more than 60% of international companies take intercultural differences as the biggest hurdle for success in China. Misinterpretations, different negotiation styles, or a lack of understanding of local leadership cultures often lead to costly decisions and missed opportunities.
The core of our expertise at Steinkellner China Search has always been in recruiting carefully selscted executives. Thanks to 20+ years of partnerships with our clients, we have regularly experienced that sustainable success of these top executives and your entire China organization is inseparably connected to a confident handling of the local business and corporate culture.
Based on this knowledge, the “Culture Compass China” has emerged as an organic complement to our activities. It provides your executives and teams with the strategic cultural understanding that is essential for effective decision-making and excellent leadership in the complex Chinese market – always at C-level, practice-relevant, and far from superficial cultural advice.
Culture Compass China: Your guide to sovereignty and sustainable success.
Our “Culture Compass China” is not chopstick training – it’s a tailored opportunity to develop your personal and organizational cultural competence. We don`t just provide theoretical knowledge but also practice-relevant insights and concrete action strategies for your everyday life with leadership responsibility.
Core contents of our approach typically include:
- Understanding the Chinese business environment: Cultural values, communication styles, hierarchy understanding.
- Effective negotiation: Strategies, tactics, and no-gos.
- Intercultural team leadership employee motivation: Peculiarities and success factors.
- Building maintaining business relationships (Guanxi): The art of networking.
- Conflict management crisis communication: Culturally sensitive solution approaches.
We collaborate with you to define the key priorities for your specific context.
By working with us, you will:
- Make more confident strategic decisions and avoid costly missteps in the Chinese market.
- Save costs by avoiding intercultural misunderstandings and project risks.
- Optimize communication and achieve negotiation goals in China faster and more successfully.
- Sustainably increase performance and loyalty of your China teams and reduce turnover.
- Build a stable and profitable relationship network in China that endures even in times of crisis.
- Specifically strengthen your personal sovereignty as a leader and the entrepreneurial reputation in Chinese context.


Flexible formats for your individual needs.
We understand the variating need for intercultural support. Therefore, our offer is designed to address your individual challenge, aiming to not waste time or money, but achieve direct results.
- Individual strategy sparrings: Personal 1:1 guidance for C-level executives to clarify specific intercultural challenges and strengthen decision-making competence.
- Interactive team workshops: Tailored in-house or online workshops (in-person or virtual) for leadership teams to develop common intercultural competencies and strategies for China.
- Compact knowledge webinars: Regular online events on current cultural topics and best practices for China business.
Do you already have a specific need? Contact us – we would be happy to design an individual solution.
Deepen your knowledge: Current contributions to cultural competence.
What our clients say about the Culture Compass.
The step into China is a challenge for a medium-sized company, also due to the cultural differences. Through the professional and well-founded preparation by Steinkellner China Search, our employees’ fear of the unknown was removed and they were made excited about China!
Even as an experienced HR manager, I had to realize that my proven conflict resolution strategies were failing in China. The upfront sparring was crucial to understand the cultural nuances and become capable of acting again on-site. Thank you for the great preparation.
The realization that complex team dynamics in China cannot be solved with the “European glasses” is priceless. This consultation by Manfred Steinkellner was the key to truly understanding the situation on-site and not just treating it superficially.

Strengthen your China competence: The next step.
Invest in the crucial capital for your success in China: profound intercultural competence. Transform cultural challenges into competitive advantages.
As a boutique consultancy, we ensure the highest quality through intense focus and close guidance by Manfred Steinkellner himself – our capacities are therefore limited.
If you are ready for a sustainable solution, let’s connect: