The COO of our Austrian client Dewetron, who was also responsible for the Chinese market, saw a need for action. Its Chinese general manager had participated in setting up the company on site (and also held shares in the company), yet he was losing motivation. The result was declining turnovers over the past years. Due to his current contacts within the aviation industry, he had become negligent of other segments, including the automotive segment. Market shares were to be recovered in important segments.
To identify an industrially experienced candidate (measurement engineering) as general manager, with high-level experience in sales management (track record). He would help Dewetron in China to recapture lost market shares and develop new areas of growth.